![]() ![]() The company has struggled to adapt to a market dominated by apps. The company became a tech world darling as it expanded its Facebook offerings and went public in 2011.īut as quickly as the gaming world shifted from console-based titles to social gaming, it shifted again to mobile - and left Zynga behind. ![]() Zynga surged into the nascent social gaming market with the hugely popular title “Farmville,” which took over Facebook feeds in 2009. He said he wasn’t optimistic Zynga will receive much of a boost from a licensing deal with “yesterday’s brand.” Zynga could be looking for the kind of financial boost Electronic Arts received from a free-to-play mobile game based on the Fox television network hit “The Simpsons.”īut the performance of other games based on cartoons “is all over the place,” said Michael Pachter, managing director of equity research at Wedbush Securities. ![]()
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